by Yaada Magazine | Oct 8, 2025 | Profiles, People, Leadership
The auction floor wakes early. In the cool light before buyers crowd the lines, graders nod through stacks of flue-cured leaf and a district councillor from the Zimbabwe Tobacco Association (ZTA) answers a grower’s question about this week’s prices. The scene could be...
by Yaada Magazine | Sep 20, 2025 | Business & Industry
The Daily Grind of Small Business Marketing Running a small or medium-sized business today feels like juggling scalding cups of espresso-you’re everywhere at once, trying to serve customers, track leads, and post on social media before the algorithm cools down. The...
by Yaada Magazine | Sep 19, 2025 | Banking & Finance, Business & Industry, Profiles, People, Leadership
When aspiring entrepreneurs think about starting or scaling a business in South Africa or the SADC region, many don’t realise that behind Evertol Associates stands a strategist whose influence has quietly steered R500 million+ (≈ $25 million USD) in ventures. That...
by Yaada Magazine | Sep 17, 2025 | AI, E-Commerce, Apps & Tech, Business & Industry
The social media era seduces businesses with big numbers: 100,000 followers, a million views, trending hashtags. These numbers sparkle like treasure-but too often, they’re fool’s gold. Virality may bring fleeting applause, but it doesn’t guarantee sustainable sales,...
by Yaada Magazine | Sep 16, 2025 | Business & Industry, Profiles, People, Leadership
In an era when social media feels like the pavement beneath everyone’s feet, it’s easy to believe it won’t disappear under you. But time and again, businesses are learning the hard way: when platform rules shift, access to followers, content, and reach can vanish in...
