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Cabanga Digital
Cabanga Digital is a full-stack digital marketing agency built for Africa's growth markets.
Latest in Cabanga Magazine
Training the Floor: Building Dealer Capacity for the ESX
An exchange is only as good as the people standing at its desks. Ethiopia can build a trading floor, write the rulebook, and ring the opening bell — but a market needs dealers who know how to price, quote, settle and manage risk under live conditions, and those are...
Sending It Home: Ethiopia Liberalises Profit Remittances and Borrowing
The hardest part of investing in Ethiopia was never putting money in. It was getting the returns out. A foreign company could build a factory, hire and train a workforce, turn a profit — and then watch its dividends sit in a queue, waiting on a central-bank approval...
Open Accounts: FDI Firms Gain Foreign-Currency Autonomy
For a foreign company operating in Ethiopia, the foreign-currency account used to be a permission, not a right. Opening one meant approaching the National Bank of Ethiopia, making the case, and waiting for a yes that arrived on the regulator's schedule rather than the...
Full Retention: What FX Freedom Means for Service Exporters
For years, the unwritten rule of earning hard currency in Ethiopia was that you did not get to keep it. A software house in Addis Ababa billing a client in dollars, a logistics firm invoicing a shipper in euros, a call centre selling its hours abroad — each watched a...
Surplus and Steady: Ethiopia’s Balance-of-Payments Turn
A trade surplus in a country that imports most of what it consumes is the kind of result that deserves a second look before a celebration. Ethiopia has recorded one — a balance-of-payments surplus built on stronger exports and transfers — and the National Bank of...
Diverging Rates: Reading Ethiopia’s Liquidity Squeeze
When two interest rates that should move together start moving apart, the gap is telling you something the headline rate will not. In Ethiopia today, the government can borrow short-term money at 12.4 percent while banks lending to one another are paying 19.7 percent....
Inflation Halves: What 9.7 Percent Means for Borrowing in Ethiopia
Falling inflation is usually reported as relief. For anyone deciding whether to borrow, it is better understood as a change in the terms of a bet. When prices were climbing at more than fifteen percent a year, debt quietly forgave itself — every month of inflation...
The Crypto Line: Why Ethiopia Still Bars Peer-to-Peer Birr Trading
Every regulator that bans a market is also, implicitly, conceding that the market exists. Ethiopia's reaffirmed prohibition on peer-to-peer crypto trading in birr is best read this way: not as a statement that digital assets are absent from the country, but as an...
ETB 18.5 Trillion: Ethiopia’s Digital-Finance Surge and Its Risks
A banking system can look its healthiest at precisely the moment its risks are migrating somewhere harder to see. Ethiopia's lenders are reporting cleaner books and fatter margins, even as the bulk of the country's financial activity moves onto rails the old...
Business, Finance & Industry
The Spark Plug Effect: How to Survive Market Pressure and Scale Across Borders
Growth is an unknown language in business because it has not happened until the entrepreneur makes it happen. It is not a passive guarantee—it is a deliberate mechanical action that requires constant translation into strategy and execution. Imagine a beautifully...
The Needeye Review: Retail Reality and Consumer Power in Zambia, Botswana and Zimbabwe
The Needeye Review: Retail Reality and Consumer Power in Zambia, Botswana and Zimbabwe Author: Oscar Manduku-Habeenzu, Date: 25/04/2026 The Needeye Review - Why Ground Truth Matters African consumer markets continue to be interpreted through lenses that are often...
Africanessence: How Ubuntu Is Reshaping Corporate Culture Across Africa
African businesses are facing a dual challenge: global worker disengagement and a need for leadership models that resonate locally. In 2024 Gallup estimated that just 23 percent of employees worldwide are engaged at work, while 62 percent are not engaged and another...
Lifestyle, Leisure & Travel
Mbada Car Hire: Zimbabwe’s Leopard of the Road
Zimbabwe's vehicle rental market continues to evolve, quietly adapting to the needs of a diverse and mobile population. From shifting internal tourism patterns to the growing fluidity of business travel, demand for professional, reliable, and versatile car hire...
South Africa’s Mall Coffee Culture: Where Every Corner Brews a New Adventure
In South Africa, the mall is not just a place to shop - it’s a lifestyle destination, a social circuit, and increasingly, a coffee hub. Across the country, with over 3,500 malls stretching from Sandton to Sea Point, coffee culture has planted itself firmly between...
Business First: Why Gym Ownership Works in Botswana, Namibia, and Angola
In Botswana, Namibia, and Angola, the business environment is changing fast - driven by urban growth, expanding middle classes, and a rising interest in health and wellness. Across cities like Gaborone, Windhoek, and Luanda, you'll find more people talking about...
Express Fitness Urban Expands into East Africa with Launch of ExpressFitness.Africa
Johannesburg, January 13, 2025 – Express Fitness Urban, a leading supplier of premium home and commercial gym equipment in South Africa, is proud to announce its expansion into the African continent, including East Africa, with the launch of its new e-commerce...
The Role of Public-Private Partnerships in Boosting Industry in East Africa
Public-private partnerships (PPPs) have become a cornerstone for driving industrial development in East Africa. By combining public sector resources with private sector expertise and investment, PPPs address critical challenges such as infrastructure deficits, skills...
Exploring East Africa’s Hidden Tourist Gems
East Africa is renowned for its iconic safari destinations and breathtaking landscapes, but beyond the well-known attractions lie hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences for adventurous travelers seeking...